Earthtrust empowers you to build your brand on trust through transparency. Earthtrust offers a structured framework for documenting, verifying, and sharing claims, which allows you to verify your claims with credible, publicly accessible evidence.
Book an introduction call with ScottA claim is a formal assertion made by individuals or organizations regarding their impact and activity, particularly in relation, though not exclusively, to, sustainability efforts.
Claims are part of a broader initiative to promote transparency and accountability in sustainability practices, allowing entities to demonstrate not only their commitment but more importantly their actions to implement their commitments. There are so many great policy commitments out there, but too few organizations that act to implement them. Essentially, a claim serves as a documented commitment to specific goals, backed by measurable actions and results.
Imagine you claim to organize a community clean-up in your local park every Saturday morning. Your goal is to create a cleaner and greener neighborhood while fostering a sense of community. To verify this claim on Earthtrust, you could provide multiple pieces of evidence, such as:
This example highlights how a claim relies on a variety of tangible evidence to validate the claim.
Below is a list of three active claims made by bold companies wanting to help fight climate change and social inequality
Apella Advisors is a business advisory firm that helps organisations grow and succeed by making changes for the better.
Apella Advisors believe that a clear purpose is the guiding principle behind compelling strategy. And, when it is embedded into organisations, it can create an exceptional and sustainable reputation.
Apella Advisors is committed to immediate, credible action on their climate impact. They transparently report their annual greenhouse gas emissions annually, with the support of Pond Foundation. Having previously invested in carbon removal credits (CRC) to become lifetime carbon zero, Apella Advisors buys CRCs based on the findings of their annual GHG report to be annual carbon zero and remain lifetime carbon zero.
Ricehouse began its journey as a startup in 2016 with the goal of creating a positive impact on society by promoting responsible change. Tiziana Monterisi, co-founder and CEO, through her twenty years of architectural experience set up this project together with Alessio Colombo, geologist, COO and co-founder.
Through research and development, Ricehouse found that rice agricultural by-products could be used very effectively in construction materials, achieving excellent strength and thermal advantages.
Ricehouse found a use for the carbon-rich by-products of rice agriculture, protecting the carbon that was sequestered by the rice during photosynthesis from being re-released into the atmosphere, and locking it inside construction materials which will last for 50-100 years.
Durrell Wildlife Conservation Trust is an international charity, headquartered at Jersey Zoo in the Channel Islands, working to save species from extinction.
Rewild Carbon is Durrell's wild, colourful and impactful carbon balancing programme. We reduce carbon in the atmosphere by rewilding threatened ecosystems which are rich in wildlife.
The project aims to restore forest corridors which will provide an essential lifeline for threatened species and over time will absorb carbon from the atmosphere. It also aims to provide sustainable livelihoods for local people, who are the true guardians of the forest.
Greenwashing and overzealous marketing have eroded trust. Organizations who are making genuine efforts can’t demonstrate their credentials. Earthtrust creates a paradigm shift in transparency and accountability.
Earthtrust empowers organizations to prove their impact. We’ve built a public platform where organizations transparently share data and documents to verify they’re doing what they say they’re doing. Anyone, anywhere can review and assess their evidence and decide for themselves whether the company is walking the talk. This transparency fosters trust and accountability in a world increasingly skeptical of greenwashing and vague promises.
Earthtrust exists to help those doing meaningful work stand out in a crowded, often misleading marketplace. Too often, organizations with genuine impact are overshadowed by those with bigger marketing budgets but less substance. Traditional certification systems are expensive, opaque, and often conflicted, leaving stakeholders unsure of who to trust. Earthtrust offers a more affordable alternative: a transparent platform where claims are backed by evidence, accessible to all, and open to scrutiny. No expensive, conflicted auditors needed.
Greenwashing has eroded trust and created cynicism and uncertainty for customers, investors, employees, and governments who want to support genuine organizations doing good things. Certification scheme’s repeated failures mean people no longer trust their logos. Without a reliable way to verify claims, decision-making is paralyzed, and progress to a better world is slowed. Earthtrust provides a platform where claims are supported by clear, credible evidence, enabling people to make informed decisions that reward those who truly create positive impact.
Earthtrust’s public platform allows organizations to define specific, measurable claims and share the evidence to back them up. Claims are supported by a mix of data—ranging from independent third-party reports to self-reported documentation—graded for credibility and transparency. This approach democratizes verification because anyone can review what’s shared and form their own view of whether the claim is verified. This removes the need for costly audits and enables organizations of all sizes to prove their impact. By making claims and evidence public, Earthtrust fosters trust, drives accountability, and helps impactful organizations thrive.
We aim to grow Earthtrust into an open, independent global platform where being listed is a mark of credibility and readiness for scrutiny. Our ultimate goal is to create a global community where transparency drives collaboration, trust, and promotes measurable progress toward solving the world’s most pressing social and environmental challenges.
This is our team.
Interested to make a claim and prove it? Want to join the team? Or have feedback or ideas? Don’t hesitate, please do reach out.
